UTB (United Television Broadcasting Systems, Inc.) is the first Japanese-language TV station based in the United States. The station first began in Los Angeles in 1971. UTB aims to share the Japanese culture to the people here in the United States while also providing necessary information such as news and current events to the people of the Japanese community. The company has continued on for decades following these two goals, and is recognized as a major media source in the Japanese community. UTB’s programming airs on Ch. 18 KSCI-TV. The station covers Southern California. Viewer are including Japanese, Japanese Americans, other Asian nationalities. Also, UTB uses its showbiz environment to its fullest, creating a wide variety of TV shows and commercials that really represent the California lifestyle. In addition, UTB often works as media and production coordinators for companies from Japan.